The long tail is a business model which involves offering a large number of niche products that are low in demand and have a low sales volume. This is in stark contrast from traditional business models, which focus more on a small number of best selling products with a large market share. The term was coined and popularized by Chris Anderson, who made an argument for long tail based business models and marketing strategies in his book ‘The Long Tail: Why the Future of Business is Selling More for Less’. In his book, Anderson says that we are witnessing the transition from a marketplace that focuses on best selling products to one that focuses on a million