Humans are social beings by their very nature. We generally try to emulate other people’s behavior and follow the norms so that we do not stand out from the rest unless your name is Napoleon Dynamite. In most instances, people base their decisions on a simple logic – if so many people are doing it, it must be right, so I must do it too. This is why you often come across commercials that claim that ‘three out of five dentists recommend this mouthwash’, ‘seven out of ten people are satisfied with this vacuum cleaner’, and so on. The idea is to convey a message – ‘so many people are using it, so must you’. The problem, however, with