Asymmetric warfare, also known as guerilla warfare, is a war between a professional army and a numerically smaller, lesser-armed movement. While the former mostly sticks to conventional methods of warfare, the latter uses unconventional or asymmetric warfare tactics to gain an advantage over the enemy. Interestingly, the principles of asymmetric warfare are applicable as much in business as they are on the battlefield. Asymmetric Warfare in Business Business and war have more in common than many people think. Your competitors are ruthless, you have to fight hard to gain market share, and fight even harder to retain and increase it. The military principle