Individuals tend to react, continuously, in a way that they have created for them by prior dealings with the others or depicted in their decisions to remain socially acceptable. This commitment and consistency is the result of the personal and group pressure, which makes it difficult for people to change their decisions or overall direction.
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Further Reading/ References
https://danielforkner.com/commitment-and-consistency-bias/
https://fs.blog/2016/08/commitment-consistency-bias/