Definition/ Meaning/ Explanation
The phenomenon through which the others can become your fan. It is particularly attained through good mannerism or effective soft skills. Other skills or capabilities are usually not included in it.

Diagrams


Originated from/Coined by


Further Reading/ References
https://www.eaalim.com/download/wp-content/uploads/2016/11/winning-hearts-and-minds-with-winning-brand-strategy

Category: Learning, Thinking        Tags: Winning Hearts and Minds, Mental Models