A parable from the Greek story, this mental model signifies a marketing technique where the marketer offers a Trojan, a freebie or some discount, to lure the customers to experience their product or service. Some examples are offering one chapter free of a book, or allowing apps with very limited features to run on customers’ mobiles who are then forced to purchase paid features.
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Originated from/Coined by
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Further Reading/ References
https://fs.blog/2017/07/trojan-horse/
https://patriceayme.wordpress.com/tag/trojan-horse/
https://en.wikipedia.org/wiki/Trojan_horse_(business)