This concept states that having a huge number of choices greatly affects wellbeing by increasing anxiety and fear of failure due to missed opportunities. People who feel that the grass is always greener on the other side are called maximisers and are believed to be never satisfied with their choice.
Diagrams
Originated from/Coined by
Barry Schwartz
Further Reading/ References
https://en.wikipedia.org/wiki/The_Paradox_of_Choice
https://www.businessinsider.in/The-paradox-of-choice-could-explain-why-youre-still-single-heres-what-it-means/articleshow/62917766.cms
https://www.reddit.com/r/simpleliving/comments/7qfokn/the_paradox_of_choice_in_modern_life/