A marketing strategy which instils fear, uncertainty, and doubt about the competitors’ products or even one’s own like in the case of smartphones to make consumers upgrade to a newer version. A FUD strategy may use the ploys of increasing prices, or limited stocks or for competitors, suggest that their products are defective.
Diagrams
Originated from/Coined by
Gene Amdahl
Further Reading/ References
https://en.wikipedia.org/wiki/Fear,_uncertainty_and_doubt
http://changingminds.org/disciplines/sales/articles/fud.htm
https://satoshiuncle.com/fud-controls-cryptocurrency-world/