A stepwise process of finding the right distribution channel for a company after brainstorming available traction channels, running tests to find probable channels, and finally, focussing on the channel that will work. This process ensures that the best and most optimal channel is selected and a lot of useful data is generated.
Diagrams
Originated from/Coined by
Gabriel Weinberg and Justin Mares
Further Reading/ References
https://medium.com/@yegg/the-bullseye-framework-for-getting-traction-ef49d05bfd7e
https://www.angry.ventures/blog/bullseye-framework/