Definition/ Meaning/ Explanation
An alternative strategy in case of failed negotiation terms for an agreement. Negotiations might not always reveal the best results or an agreement, so in that situation, the option followed by the parties is prearranged and can provide them saving.

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Originated from/Coined by


Further Reading/ References
https://en.wikipedia.org/wiki/Best_alternative_to_a_negotiated_agreement

Category: Learning, Thinking        Tags: Best Alternative to a Negotiated Agreement (BATNA), Mental Models